Insider & WTF?!

This is the place to come to if you want to find out about the people that truly bring fashion and culture to life. Under this theme, I’ll be meeting the amazing people who contribute to fashion and culture in their talented, gifted and unique ways. That could be the owner of an independent boutique, a trail blazing designer or an emerging trend setter. I’ll be getting out there, to learn more about these people and share with you their perspectives, thoughts, inspirations and lessons.

So, when you see a blog post entitled ‘Insider’, each month you can expect to meet a new person, a boutique, a trend or fashion concept that is making waves in the world of fashion.


‘What The F#ck?!’ (WTF?!) is the theme where I will challenge, laugh or cry at fashion. Join me in celebrating the amazement of fashion and how it is expressed. Let’s not be afraid to say – WTF?!


I don’t know about you but sometimes I find that in the world of fashion, there often isn’t a space or place to push back, question or criticise. Fashion moves thick and fast. Sometimes it can feel as if it’s spoon fed through the media machine while we’re all just meant to follow suit. I think we should all be active participators in fashion. Don’t just follow trends – make them up, take the bits you like and have the confidence to say “that’s rubbish, I am not buying into that”!

So, when you see a blog post entitled WFT?! you can expect a piece of social commentary, an observation or a strong opinion which is all my own.