Feminism & Femininity United – Insider

Hurrah. Dio(R)evolution!

Dior have (after all these years) finally put a women at the helm. Please let me introduce you to Maria Grazia Chiuri an Italian designer, with an impressive CV to boot. Having spent the last 17 years at Valentino, growing the business to over $1 billion, she has worked her way through the fashion ranks. Starting as a men’s designer, before Fendi and then Valentino, it is no surprise she is where she is today!

Grazia Chiuri is Christian Dior’s first female Creative Director. Wow! I know, what took them so long? Well 60 years to be exact, nonetheless this is exciting news. I am thrilled. Her new post marks a step change for Dior, as does her new SS17 collection.

‘We should all be feminists’ emblazoned across t-shirts. For me this a breath of fresh air. This is also an important nod to Chimamanda Ngozi Adichie noted as one of the important authors of our time whose essay this slogan has been taken from. Fashion is so influential and has a key role to play in politics and never in history has it been so important for fashion to step up following 2016’s turn of political events.

Grazia Chiuri brings together feminism and femininity beautifully in her new collection. She mixes high and low styles, such as a leather jacket with an evening gown or an evening jacket with jeans. A lot of her inspiration comes from her young daughter, thinking about the women of the future.

What is exciting is the way fashion has responded to 2o16. Not only is fashion, pushing positive messages of love, hope and togetherness through a lot of the spring/summer and autumn/winter collections, we are also seeing women break glass ceilings in the industry. Magazines like Teen Vogue are stepping in to promote the importance of young peoples roles in todays politics. If anything, 2016 ignited a whole new generation of politically active and aware young people.

For me this is encouraging and hopeful,  with no more apathy and complacency.

So here’s to fashion taking a stand and using its influential force for good.

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