I met some super lovely ladies at Pure last weekend from the fashion brand, Beyond Retro. I really love Beyond Retro, because at the very core of their brand values is; sustainable fashion, also known as ethical or Eco fashion. We hear this term a lot, but what does it actually mean? Well if we go with the Ethical Fashion Forum it is defined as ‘an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment.’ To elaborate further on this, it is about the fashion industry playing a role in reducing poverty, creating jobs and minimising harm on the environment. There’s a whole PhD in this topic alone, so I am not going to delve any deeper.
Beyond Retro have launched a new wholesale range called ‘Label’. What makes this so awesome is, as you’ve may of guessed, if you are a fan of this brand, all the products are made from recycling other fashion items. You can find really funky leather back packs in Top Shop, or higher end bags with plush leather trims that are really beautiful.
It was a good reminder of the importance of clothes recycling. Sadly, like a lot of industries, the fashion industry comes with all sorts of draw backs when it comes to ethic and its use of resources. Not to mention large fashion production sites across the globe where wages and workers rights are questionable, plus the 1,000s of tonnes of clothes that end up in land fill sites. What I found particularly interesting is the lack of other brands and labels that seem to be prioritising sustainability as part of their brand messaging/practices given it’s importance in today’s world.
As consumers we should be demanding sustainable fashion and insisting that those brands we shop with are being proactive at ensuring their supply chains are above board, their materials recyclable and they’re are not harming the environment.
So what can we do as individuals? We should aim to shop with brands we know and trust, opt for charity clothes shopping from time to time, indulge in vintage fashion, repair clothes and make your wardrobe work harder for you, creating new combos for that new look feeling.
We all have a part to play in making fashion more sustainable, so do your bit no matter how small and I promise you will feel better for it.
If you want to find out more about the amazing work Beyond Retro are doing to ensure their fashion is sustainable, check out their website and see for yourself, its inspiring stuff:
If you would like to know what the Ethical Fashion Forum has to say on the matter then check out their website below.